Description:
About 1910, the large Victorian homes along North Broadway began to give way to buildings designed to serve the burgeoning automobile industry. The section of Broadway from NW 4th to NW 10th became known as Automobile Alley. The Broadway Garage, operated by G. C. Jones began selling Cadillacs at 1011 N Broadway about 1912 and by 1915 would switch to selling Grant cars. At that time, most people did not have a garage at their home capable of storing autos, so the upper floors of the garage would be used to store vehicles much like our modern parking towers. The lower floors housed the showroom (Grant only had two models) and service bays. Grant went out of business in 1922 and by that time, so had G.C. Jones. The building would become general warehouse space for the next 70 years or so and would house many different companies such as Veazey Drugs. The original building still stands today, although the address is now 1015.
FURTHER READING
About Automobile Alley: http://www.automobilealley.org